Yesterday, the New York Times reported the story and phenomenon of “Grass Mud Horse”, a very popular dirty pun on China Internet since it first appearance in January. The word “grass mud horse” sounds similar to “mother fucker” in Chinese pronunciation……

Today, I am honor to participate in a workshop with one of my clients, and other agency partners include MillwardBrown ACSR (from branding side), OMD (from media side), and MRM (from digital marketing side). Of course, I am on behalf of CIC (from social media side). The topic of this workshop is to discuss how to review the success of an online digital campaign integratedly and comprehensively from different factors. I cannot disclose too many details due to business confidential and ethics. What I want share today are some key learnings and thoughts from my perspective……

If you ask me about what is the hottest event in China in this week, I think I probably have to say that is the “two sessions”. The “two sessions” refer to the once-a-year full conferences of the National People’s Congress (NPC), China’s parliament, and the National Committee of the Chinese People’s Political Consultative Conference (CPPCC), the country’s top advisory body. What most impressive thing in my mind is that few days before the two sessions, on February 28th, Premier Wen Jiabao engaged in his first ever online chat facing nearly 300,000 netizens and answering 29 questions over two hours……