Youku User Survey
Youku, one of the top video sharing sites in China, recently commissioned Nielsen to do a user survey. Kaiser Kuo shared some data on Youku Buzz. Here is a quick highlight.
Gender:
54% male, 46% female
Age:
17% 31-35, 12% 41-50, 12% under 18
Education:
61% college or vocational college-educated, 6% post-graduate degrees
Income:
26% earn over 3,000RMB/month, (62% have at least one credit card with 68% of those holding more than one credit card)
Geography:
Guangdong province (14%)
Shandong province (9%)
Jiangsu province (7%)
Zhejiang province (6%)
Liaoning province (6%)
Beijing municipality (5%)
Hubei province (4%)
Fujian province (4%)
Shanghai municipality (3%)
Henan province (3%)
Hebei province (3%)
Heilongjiang province (3%)
P.S. Regarding video sharing site. Youtube has been blocked (again) in China. I found that last night and Shanghaiist reported it 1 hour ago.
Tags: Chinese Internet Culture, Video Sharing, Youku
