Youku User Survey

Submitted by jason.zhanjia on Wednesday, 25 March 2009 Comments

Youku, one of the top video sharing sites in China, recently commissioned Nielsen to do a user survey. Kaiser Kuo shared some data on Youku Buzz. Here is a quick highlight.

Gender:
54% male, 46% female

Age:
17% 31-35, 12% 41-50, 12% under 18

Education:
61% college or vocational college-educated, 6% post-graduate degrees

Income:
26% earn over 3,000RMB/month, (62% have at least one credit card with 68% of those holding more than one credit card)

Geography:
Guangdong province (14%)
Shandong province (9%)
Jiangsu province (7%)
Zhejiang province (6%)
Liaoning province (6%)
Beijing municipality (5%)
Hubei province (4%)
Fujian province (4%)
Shanghai municipality (3%)
Henan province (3%)
Hebei province (3%)
Heilongjiang province (3%)

P.S. Regarding video sharing site. Youtube has been blocked (again) in China. I found that last night and Shanghaiist reported it 1 hour ago.

Tags: Chinese Internet Culture, Video Sharing, Youku

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Agency Practice »

“Making Sense of IWOM” 3: How Brands Can Participate in Online Communities

Today, CIC released its latest white paper Making Sense of IWOM – “Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decision” and “How IWOM is generated and disseminated.”

Topic 3 looks to evaluate consumer online behavior and provide suggestions for how brands can participate in online communities based on these consumer preferences. Below are some top-line findings and highlights from the study……

Brand Case »

EYES ON ME: Monthly Highlight of China Viral Video (Dec 2009)

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.

In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….

Netizen Culture »

Consumers Laugh At China Unicom’s “Castrated” iPhone

On 30th October, along with a high-profile event in Beijing and 30 ceremonies in major cities, China Unicom started selling iPhones equipped for 3G service officially at 2,000 stores nationwide.

Without a key feature of WiFi connectivity and at higher prices than widely available black market models, China Unicom’s iPhones are absolutely not able to satisfy Chinese consumers. As a result, it is ridiculed as a “Castrated iPhone”. I came across this cartoon last night. It is a classic visualization of such satire……

Twitter Updates

@guanmu 苹果的人不支持iPhone，支持Nexus，会被上头说吗？呵呵 2010/02/05
@OgilvyPR & @CICdata launched a monthly report on Chinese social media buzz related to Expo2010: http://tinyurl.com/ygbc3eg 2010/02/05
@slideshare is down now :( 2010/02/04
The Economist’s Special Report on Social Networking: http://tinyurl.com/yetgyjp (nothing new to social media guru, but still worth reading) 2010/02/04
t.163.com 连域名都这么没新意 2010/02/03
RT @youthfilm: RT @twokeqi: 确切消息:优酷和土豆将于2.4(明天)宣布24h内删除所有无版权电影和美剧 2010/02/03
RT @Showfom: RT @sshchina: RT @chinavpn: 今日发放免费PPTP VPN试用，请汇报各地的速度情况 v2.vpnchina.net 用户名vpn 密码Q9m6bjDn 2010/02/03
RT @youthfilm: RT @fermicheung: RT @freemoren: 广告：咱们屁民用的高速VPN，1个月才15块钱。http://goo.gl/mAOp 凡RT者自动进入抽奖，5个中奖名额，奖品为VPN帐号，2月4日下午5点截止 2010/02/03
THE NORTH FACE (China) is looking for a digital marketing executive. Drop me a message if you have interests or friends to recommend. 2010/02/02
RT @jayxu : @jayxu: 南都周刊：走了一个爱写诗的阎世铎，又来了一个叉腰肌的谢亚龙，走了谢亚龙，又来了一个貌似铁腕的南勇，结果一蟹不如一蟹，最后把整个足协给带到监狱里去了 2010/02/01
IN2marcom new post: a summary of CNNIC's 25th China Internet Development Statistical Report | check it out http://ow.ly/10yKf 2010/01/26
shanghai --- beijing --- shanghai in 16 hours, very tired trip but great meeting with Microsoft guys... 2010/01/25
This Renren viral video is so fun and spoofing: http://v.ku6.com/show/vnqOjkM5nv5Ih1v1.html 2010/01/21
RT @mranti: 百度不用过于高兴，谷歌走了你就是最好的打击目标了。RT @niubi: 人民网称用百度搜索搜出众多黄色内容 http://is.gd/6yNPY 2010/01/19
RT @isaac: RT @Justso_CN: RT @williamlong: 继搜索业务后，谷歌在华手机产品发展策略也已经做出重大调整。谷歌公司日前单方面取消了与中国联通以及两家手机制造厂家联合开发3G谷歌手机… http://goo.gl/fb/jeDo 2010/01/19
happy to see Blogbus' back 2010/01/19
@andyjmiller Yes, PR agency will work with media to remove negative comments for brands. It's a common thing in China. 2010/01/18
【围观】中央各部门互相之间介绍对象的网站 http://www.ywqq.gov.cn 2010/01/18
it will be a crazy week before my short vacation to Hangzhou. I really enjoy the food the lakeview there. 2010/01/18
RT @jennwong: good morning! great news, china is now moving to censor text messages, what next? http://bit.ly/7wGlF0 2010/01/18