First Interactive Online Concert Held by Nokia and Youku
On Sunday, April 19th, 19:00, Nokia held the 5800 XpressMusic Interactive Online Concert on Youku. It is the first (maybe just in China) cutting-edge concert which broadcast on live on Internet.
During the broadcast, the audience could choose their favorite visual angles by clicking 4 different live streams, they could vote for their favorite performers, they could also play with the virtual “flower”, “applause”, and “kiss”.
Yesterday, Youku showed some statistics for the concert. The results are pretty impressive.
6,482,007 – unique visitors who watched the live concert;
50,627,568 – individual user interactions, including votes, giving virtual flowers and blowing virtual kisses;
10,000,417 – the band Sodagreen received most online votes;
If you missed this awesome concert, you can go to Youku to watch the record. The link is http://www.nokia5800.youku.com.
Tags: China Social Media, Chinese Internet Culture, Chinese Youth, Digital Marketing, Interactive Communication, Nokia, Video Sharing
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