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Articles Archive for May 2009

China Has Its Own “Susan Boyle Moment”
Sunday, 31 May, 2009 – 17:31 | Comments
China Has Its Own “Susan Boyle Moment”

“47-year-old English Unemployed Auntie Participates In Competition, Upon Singing Shocks Entire World”, Susan Boyle has been repeatedly featured on Chinese media and Internet since her great performance on “Britain’s Got Talent” last month. Now China has its own “Susan Boyle Moment”. On the recent Happy Girls (formerly known as Super Girls), an annual national singing contest in for female contestants in China , 79-year-old Wu Baiwei sang a patriotic song “On Songhua River”……

Alibaba’s Well-received Viral Video Made by Hu Ge
Saturday, 30 May, 2009 – 1:15 | Comments
Alibaba’s Well-received Viral Video Made by Hu Ge

Alibaba.com Limited (HKSE: 1688.HK), the Chinese leading online B2B marketplace for worldwide buyers and suppliers, might be one of the most affected companies after the global financial crisis. So Alibaba is making great efforts to encourage its customers don’t stop doing business on Alibaba.com. On May 18, a 3-minutes viral video called “Shoe-throwing War – President’s Counterattack” was released and spread out soon. The theme of the video is inspired by the issue that a surprise visit by George Bush to Iraq has been overshadowed by an incident in which two shoes were thrown at him during a news conference……

Li-Ning’s New Viral Video: Inspired by Nike? Adidas? or Nokia?
Thursday, 28 May, 2009 – 23:24 | Comments
Li-Ning’s New Viral Video: Inspired by Nike? Adidas? or Nokia?

The leading Chinese sportswear manufacturer Li-Ning recently produced a viral video for its badminton rackets, acted by Olympic gold medal winner Lin Dan. In the video, Lin Dan strikes shuttlecocks into a normal shuttlecock bucket by the Li-Ning racket. It looks pretty cool. However, just as Youku Buzz and Littleredbook said, the originality “extraordinarily accurate shooting skill” is not something new for viral video. Two years before, Nike made the first one by Ronaldinho. Early this year, Adidas made a similar one by Beckham & Garnett, and Nokia made a “Ping-pong Bruce Lee”…….

512 Wenchuan Earthquake Anniversary | Recap: Internet Shapes The Earthquake Aftermath
Tuesday, 12 May, 2009 – 16:47 | Comments
512 Wenchuan Earthquake Anniversary | Recap: Internet Shapes The Earthquake Aftermath

Today is the 1st anniversary of the “512 Wenchuan Earthquake”. The 8.0-magnitude quake on May 12th last year left more than 87,000 people dead or missing.

At this moment, let’s mourn for the victims and recap how the engaged netizens can play such a significant role in sharing and even shaping the aftermath. Sichuan earthquake is the prime example of such power, more than 911, more than Katrina……

Vanke Involves in Kaixin001’s Most Popular Application
Monday, 11 May, 2009 – 17:30 | Comments
Vanke Involves in Kaixin001’s Most Popular Application

House and Garden is Kaixin001’s most popular app. Now, in the “props shop” of this app, there is a prop called “Vanke Scenery Card”. Once you buy and activate the prop, you can have a special background scenery about Vanke buildings. In addition, there is a link on the background scenery which point to a ShenYang Vanke Group, which established in February this year. Through the group, people who live in the same Vanke community are getting together. On May 2nd, ShenYang Vanke also held a successful offline meet-up for the group members……

Intel Core i7 Viral Videos – “Puzzle Bobble” & “Tetris”
Wednesday, 6 May, 2009 – 15:57 | Comments
Intel Core i7 Viral Videos – “Puzzle Bobble” & “Tetris”

Few days ago, I wrote a post about Nokia’s latest viral videos by magician Liu Qian. Similar as Nokia, other IT/digital companies are never unfamiliar with Internet, gaming, and viral marketing. Last week, I watched Intel’s latest viral videos for its Core 2 Quad processor through Youku Buzz. This series of video, under the slogan “If You’re Going to Play, Play Big”, is pretty funny. The theme is about some classical video games, which is highly relevant to Intel’s current marketing efforts on the gaming……

Nokia Viral Videos by Magician Liu Qian
Saturday, 2 May, 2009 – 22:16 | Comments
Nokia Viral Videos by Magician Liu Qian

Liu Qian (刘谦), the Taiwanese magician, has been super popular since his awesome and impressive tricks on 2009 CCTV Spring Festival Gala. Recently, Nokia picked up Liu Qian as the new spokesperson and released a series of video ads performed by Liu. In addition, Nokia also distributed some viral videos featuring Liu’s tricks with Nokia E71/N85 as the magic props. Very cool stuff! Nokia’s great efforts on making viral video (esp. by popular spokesperson) and holding the cutting-edge interactive online concert in China indicate that the global mobile phone giant will keep involving deeper in the China social media……