Alibaba’s Well-received Viral Video Made by Hu Ge

Submitted by jason.zhanjia on Saturday, 30 May 2009View Comments

Alibaba.com Limited (HKSE: 1688.HK), the Chinese leading online B2B marketplace for worldwide buyers and suppliers, might be one of the most affected companies after the global financial crisis. So Alibaba is making great efforts to encourage its customers don’t stop doing business on Alibaba.com.

On May 18, a 3-minutes viral video called “Shoe-throwing War – President’s Counterattack” was released and spread out soon. The theme of the video is inspired by the issue that a surprise visit by George Bush to Iraq has been overshadowed by an incident in which two shoes were thrown at him during a news conference. At the end of the video, “the terrorists” went to Alibaba.com to find extra large shoes as their weapons to against “president’s counterattack”.

This well-received viral video actually is directed by Hu Ge (èƒ¡æˆˆ), the father of viral video in China (as Youku said). In 2005, Hu Ge made the first nationwide popular viral video called “A Murder Case Caused By A Bun (ä¸€ä¸ªé¦’å¤´å¼•å‘çš„è¡€æ¡ˆ)“, which is parodied and spoofed to Director Chen Kaige’s Movie: The Promise.

Tags: Alibaba, China Social Media, Video, Viral Marketing, Youku

LeraJenkins

Rather quite good topic

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