Li-Ning’s New Viral Video: Inspired by Nike? Adidas? or Nokia?

Submitted by jason.zhanjia on Thursday, 28 May 2009 Comments

The leading Chinese sportswear manufacturer Li-Ning recently produced a viral video for its badminton rackets, acted by Olympic gold medal winner Lin Dan.

In the video, Lin Dan strikes shuttlecocks into a normal shuttlecock bucket by the Li-Ning racket. It looks pretty cool.

However, just as Youku Buzz and Littleredbook said, the originality “extraordinarily accurate shooting skill” is not something new for viral video. Two years before, Nike made the first one by Ronaldinho. Early this year, Adidas made a similar one by Beckham & Garnett, and Nokia made a “Ping-pong Bruce Lee“.

Nike Football Shoes Viral Video:

Adidas Originals Viral Video:

Nokia N96 Bruce Lee Edition Viral Video:

Tags: Adidas, China Social Media, Li-Ning, Nike, Nokia, Viral Marketing, Viral Video, Youku

name change NZ

Good stuff.

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