Vanke Involves in Kaixin001’s Most Popular Application
Last month, I wrote a post about all kinds of commercials on popular Chinese SNS and I keep updating the list.
Two weeks ago, I found the Chinese real estate gaint Vanke had involved in Kaixin001 by a combined approach.
As I introduced before, House and Garden is Kaixin001’s most popular app. Now, in the “props shop” of this app, there is a prop called “Vanke Scenery Card”.
Once you buy and activate the prop, you can have a special background scenery about Vanke buildings. In addition, there is a link on the background scenery which point to a ShenYang Vanke Group, which established in February this year.
Through the group, people who live in the same Vanke community are getting together. On May 2nd, ShenYang Vanke also held a successful offline meet-up for the group members:
IN2marcom believes that in the near future, SNS will be the dominated e-community source for brands to run campaigns. A fully branded app will be a trend. Look forward to seeing that and other unique and complicated campaign approach.
Tags: China Social Media, Digital Marketing, Interactive Communication, Social Networking, Vanke
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