Pop star Michael Jackson was pronounced dead on June 25, 2009 after paramedics found him in a coma at his Bel-Air mansion. He was 50.

1. Effect on Internet Worldwide
2. Effect on Internet in China
3. Chinese Netizens’ Reaction

McDonald’s is currently running its summer campaign called “见面吧 | Let’s Meet Up” on Xiaonei. The campaign is aim to persuade consumers invite their best friends to meet-up offline in McDonald’s restaurants during this summer holiday. McDonald’s provides various discounts, coupons, and cash to campaign participators as the direct incentive.

At the same time, KFC launched an application called “吸乐无穷| Drink Joyfully” on Kaixin001 for the summer holiday promotion. The meat of the app is actually similar as the massive popular app “House & Garden”. Within this app, users can interact with their friends through “suck” each others’ virtual KFC drinks…….

Nonopanda is a new net cartoon which similar as the popular Tuzki. I shared the video Nonopanda’s Mix of After-80s’ Favourite Cartoons | Episode I three months ago. Recently, the Episode II has released. It’s also very interesting and well-received by after-80s netizens.

Are you after-80s? Do you still remember these cartoons? Watch it and enjoy it with reminiscence of our childhood……

CIC, leading Chinese Internet Word of Mouth (IWOM) research and consulting agency, released a new IWOM whitepaper called “Making Sense of IWOM” – the Role of Internet Word of Mouth in Purchase Decisions on June 18th.

1. Do consumers pay attention to IWOM?
2. Why do consumers pay attention to IWOM?
3. How does IWOM influence consumers’ attitude towards brands?
4. How does IWOM affect purchase decisions?

With the stop of The9’s licensed operation of World of Warcraft in mainland China since June 7 2009 (Netease still need few more time to catch up and smoothly re-launch WOW), Shanda’s Aion: The Tower of Eternity has the potential to become a new massive popular MMORPG in China.

Coca-Cola decides to leverage such opportunity. Yesterday, Coca-Cola, together with Shanda, held a press conference to announce that they will cooperate with each other to fully engage with Chinese youth, esp those online gamers, in next 12 months……

LensCrafters, a retail brand under the eyewear global leader Luxottica Group, spread out a viral video for its latest eyecare campaign.

The video is well-received so far since the content is very classical. The music and exercise in the viral video is called “Eyes Exercise”. In our childhood, from primary school to high school (in the nine-year compulsory education), we do this twice a day in the school……

The Wonder Girls (Korean: 원더걸스) are a South Korean girl group. “Nobody” is a Wonder Girls song released as a digital single on September 22, 2008, the song became popular within hours, becoming a top search term and ranking #1 on digital music sites in Korea.

If you watch the MV, you’ll find that the melody is beautiful, moreover, the dance is wonderful and sexy. Over time, young people (esp. university students) have started imitating the “Noboby” Dance one after another. Now it is super popular in China on Internet now……

I came across a new viral video by Ford tonight. In the video, some young people let a remote-control car run across bottles to make music, the theme song of the popular video game Super Mario Bros. The originality is probably copied from a video clip of a foreign guy who makes music by rollerblading across bottles.

At beginning, actually I didn’t aware that this is a viral video. Nevertheless, at the end of the video, it highlights a URL – www.excitechina.com.cn. Driven by curiosity, I entered this URL and then it forwarded to www.ford.com.cn, the Chinese official website of Ford China……