CIC Launches First Chinese Social Media Analytics Dashboard – “IWOM Master”
CIC, the leading Internet Word of Mouth (a.k.a Social Media) research and consulting agency in China, formally launched the first Chinese social media analytics dashboard – “IWOM master†on June 1st.
This dashboard is the first platform in the world to use sophisticated, patent pending Chinese language text mining technology developed specifically for the unique Chinese social media environment. This analytics tool is capable of ’slicing and dicing’ massive volumes of consumer comments within specific industries in any number of ways, leading to powerful insights for more effective brand communications.
It is still a “beta” version. CIC tech team is still working on fix some bugs and CIC client service team is collecting feedback from the first batch of pilot clients for further upgrade. Now IWOM master is open for trial account (7 days access) application, with some necessary evaluation.
For more information, please go to www.iwommaster.com.
[Disclosure: CIC is my former employer, 2006.08 - 2009.06]
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