Comments on: “Making Sense of IWOM” 1: the Role of Internet Word of Mouth in Purchase Decisions http://in2marcom.com/2009/06/cic-new-iwom-whitepaper-the-role-of-internet-word-of-mouth-in-purchase-decisions.html A blog all about interactive and influential marketing communications in China's digital and social media spaces. Mon, 26 Jul 2010 00:39:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: "Making Sense of IWOM" 3: How Brands Can Participate in Online Communities | IN2marcom http://in2marcom.com/2009/06/cic-new-iwom-whitepaper-the-role-of-internet-word-of-mouth-in-purchase-decisions.html/comment-page-1#comment-282 "Making Sense of IWOM" 3: How Brands Can Participate in Online Communities | IN2marcom Thu, 12 Nov 2009 10:59:34 +0000 http://in2marcom.com/?p=540#comment-282 [...] paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decisions” and “How IWOM is generated and [...] [...] paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decisions” and “How IWOM is generated and [...]

]]> By: How IWOM Is Generated And Disseminated | IN2marcom http://in2marcom.com/2009/06/cic-new-iwom-whitepaper-the-role-of-internet-word-of-mouth-in-purchase-decisions.html/comment-page-1#comment-264 How IWOM Is Generated And Disseminated | IN2marcom Mon, 28 Sep 2009 16:55:39 +0000 http://in2marcom.com/?p=540#comment-264 [...] the first topic (The Role of IWOM in Purchase Decisions) of CIC’s “Making sense of IWOM” white paper series, CIC suggested that the [...] [...] the first topic (The Role of IWOM in Purchase Decisions) of CIC’s “Making sense of IWOM” white paper series, CIC suggested that the [...]

]]> By: jason.zhanjia http://in2marcom.com/2009/06/cic-new-iwom-whitepaper-the-role-of-internet-word-of-mouth-in-purchase-decisions.html/comment-page-1#comment-126 jason.zhanjia Sun, 21 Jun 2009 05:24:34 +0000 http://in2marcom.com/?p=540#comment-126 Hi obviousbias-catcher, CIC is not my employer for a while. So I don't think it is necessary for me to put a statement to say "CIC is my former employer" every time. Especially, this is a free whitepaper, not a product to sell. Sometimes, I do disclose if the content is commercial. See below post: http://in2marcom.com/2009/06/cic-launches-first-chinese-social-media-analytics-dashboard-iwom-master/ Anyway, thanks for your comment and landing here. Hi obviousbias-catcher,

CIC is not my employer for a while. So I don’t think it is necessary for me to put a statement to say “CIC is my former employer” every time. Especially, this is a free whitepaper, not a product to sell.

Sometimes, I do disclose if the content is commercial. See below post:

http://in2marcom.com/2009/06/cic-launches-first-chinese-social-media-analytics-dashboard-iwom-master/

Anyway, thanks for your comment and landing here.

]]> By: obviousbias-catcher http://in2marcom.com/2009/06/cic-new-iwom-whitepaper-the-role-of-internet-word-of-mouth-in-purchase-decisions.html/comment-page-1#comment-125 obviousbias-catcher Sat, 20 Jun 2009 20:34:41 +0000 http://in2marcom.com/?p=540#comment-125 I have a problem with this "blog" You never put up a full-disclosure statement on (ideally at the top of) industry-relevant posts saying "Oh yeah, I work for CIC, it may be part of my job to speak glowingly of products I sell." This is a big strike against you and your firm's professionalism and integrity. And it's grossly obvious to anyone who uses an RSS reader or reads blogs with actual credibility. -Journalist who landed here via search I have a problem with this “blog”

You never put up a full-disclosure statement on (ideally at the top of) industry-relevant posts saying “Oh yeah, I work for CIC, it may be part of my job to speak glowingly of products I sell.”

This is a big strike against you and your firm’s professionalism and integrity. And it’s grossly obvious to anyone who uses an RSS reader or reads blogs with actual credibility.

-Journalist who landed here via search

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