Coca-Cola Leverages Online Gaming to Build Coke Zero in China
With the stop of The9’s licensed operation of World of Warcraft in mainland China since June 7 2009 (Netease still need few more time to catch up and smoothly re-launch WOW), Shanda’s Aion: The Tower of Eternity has the potential to become a new massive popular MMORPG in China.
Coca-Cola decides to leverage such opportunity. Yesterday, Coca-Cola, together with Shanda, held a press conference to announce that they will cooperate with each other to fully engage with Chinese youth, esp those online gamers, in next 12 months.
- From Coca-Cola side:
1. New Aion version Coke Zero Can will come into the market soon. On 52coke.com, a senior Coke fan and Coke can collector shows off the design drawings.
2. On iCoke.cn, gamers can exchange Aion virtual props via the 13-digits code in Coke Zero’s cap and pull-ring.
In addition, an open source campaign will be launched soon. Gamers/consumers will be encouraged to upload any creative stuff (story, picture, or video) which about Coke Zero and Aion.
- From Shanda Aion side:
Shanda will make Coke Zero special NPC (non-player character) and virtual props into the Aion.
Tags: Aion, Chinese Internet Culture, Chinese Youth, Coca-Cola, Online Gaming, Shanda, The9, World of Warcraft
![[China Social Media Jobs]: enovate Looks For A Social Media Editor](http://in2marcom.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=http://in2marcom.com/wp-content/uploads/2010/05/enovate_logo.jpg&w=80&h=80&zc=1&q=100){kind=logo}
