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Ford New Viral Video – Remote Control Car Running Across Bottles to Make Music

Submitted by jason.zhanjia on Monday, 15 June 2009View Comments

I came across a new viral video by Ford tonight.

In the video, some young people let a remote-control car run across bottles to make music, the theme song of the popular video game Super Mario Bros. The originality is probably copied from a video clip of a foreign guy who makes music by rollerblading across bottles.

At beginning, actually I didn’t aware that this is a viral video. Nevertheless, at the end of the video, it highlights a URL – www.excitechina.com.cn. Driven by curiosity, I entered this URL and then it redirected to a Ford campaign website.

It seems that automobile brands are more and more like to utilize viral video as a essential tactics in digital marketing.

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