http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html A blog all about interactive and influential marketing communications in China's digital and social media spaces. Wed, 10 Mar 2010 08:00:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html/comment-page-1#comment-220 adsl viettel Sat, 08 Aug 2009 22:18:04 +0000 http://in2marcom.com/?p=590#comment-220 That's awesome. I'm very glad you posted this. So i have just given it a Digg :) That's awesome. I'm very glad you posted this. So i have just given it a Digg

]]> http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html/comment-page-1#comment-214 adsl viettel Sat, 08 Aug 2009 09:18:04 +0000 http://in2marcom.com/?p=590#comment-214 That's awesome. I'm very glad you posted this. So i have just given it a Digg :) That's awesome. I'm very glad you posted this. So i have just given it a Digg

]]> http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html/comment-page-1#comment-212 SNS and the Changing Chinese Youth | China Youth Watch by China Youthology 青年志 Thu, 06 Aug 2009 04:13:10 +0000 http://in2marcom.com/?p=590#comment-212 [...] McDonald’s recent initiative really spoke the youth’s language (‘add me’), manifest the understanding of youth’s life and aspirations (about the joy and needs gap of moderate socializing with friends on SNS), communicate through both online and offline touch points (TVC, SNS and non-SNS websites), link the SNS lifestyle with category needs (connect with your buddies at McDonald’s and enjoying new products). We are glad to hear from Ellen (head of planning in TBWA China) that they were inspired by our post on ‘moderate socializing’.  It’s an impressive case on how the the youth insights can be translated into creative actions. [...] [...] McDonald’s recent initiative really spoke the youth’s language (‘add me’), manifest the understanding of youth’s life and aspirations (about the joy and needs gap of moderate socializing with friends on SNS), communicate through both online and offline touch points (TVC, SNS and non-SNS websites), link the SNS lifestyle with category needs (connect with your buddies at McDonald’s and enjoying new products). We are glad to hear from Ellen (head of planning in TBWA China) that they were inspired by our post on ‘moderate socializing’.  It’s an impressive case on how the the youth insights can be translated into creative actions. [...]

]]> http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html/comment-page-1#comment-205 KFC with a side of Peking Duck « Global Comm Class – Georgetown University Sun, 26 Jul 2009 03:54:16 +0000 http://in2marcom.com/?p=590#comment-205 [...] marketing, KFC has launched an online application (Drink Joyfully) that engages youth. The holiday promotional app is similar to the already massively popular game House & Garden. The website definitely [...] [...] marketing, KFC has launched an online application (Drink Joyfully) that engages youth. The holiday promotional app is similar to the already massively popular game House & Garden. The website definitely [...]

]]> http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html/comment-page-1#comment-203 More Cool Youth Brands | mobileYouth - youth marketing mobile culture research Fri, 24 Jul 2009 09:52:50 +0000 http://in2marcom.com/?p=590#comment-203 [...] Our earlier post shows that even universities are recruiting through unique mediums. You can read about it here. McDonald’s and KFC are getting in on the act of advertising through social media. McDonald’s has encouraged Chinese youth to invite their best friends to meet-up offline in McDonald’s restaurants through  “见面吧 | Let’s Meet Up”. At the same time, KFC launched a similar promotion through their very own application  “吸乐无穷 | Drink Joyfully”. (IN2marcom) [...] [...] Our earlier post shows that even universities are recruiting through unique mediums. You can read about it here. McDonald’s and KFC are getting in on the act of advertising through social media. McDonald’s has encouraged Chinese youth to invite their best friends to meet-up offline in McDonald’s restaurants through  “见面吧 | Let’s Meet Up”. At the same time, KFC launched a similar promotion through their very own application  “吸乐无穷 | Drink Joyfully”. (IN2marcom) [...]

]]> http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html/comment-page-1#comment-199 Cool Youth Brands | mobileYouth - youth marketing mobile culture research Thu, 16 Jul 2009 08:42:31 +0000 http://in2marcom.com/?p=590#comment-199 [...] McDonalds has encouraged Chinese youth to invite their best friends to meet-up offline in McDonald’s restaurants through  “见面吧 | Let’s Meet Up”. At the same time, KFC launched a similar promotion through their very own application  “吸乐无穷 | Drink Joyfully”. (IN2marcom) [...] [...] McDonalds has encouraged Chinese youth to invite their best friends to meet-up offline in McDonald’s restaurants through  “见面吧 | Let’s Meet Up”. At the same time, KFC launched a similar promotion through their very own application  “吸乐无穷 | Drink Joyfully”. (IN2marcom) [...]

]]> http://in2marcom.com/2009/06/mcdonalds-persuades-consumers-meet-up-offline-while-kfc-makes-consumers-spend-more-time-online.html/comment-page-1#comment-143 Ripple Fri, 26 Jun 2009 04:48:49 +0000 http://in2marcom.com/?p=590#comment-143 没玩过闹，要去玩玩看~ 没玩过闹，要去玩玩看~

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