McDonald’s Persuades Consumers Meet Up Offline, while KFC Makes Consumers Spend More Time Online
McDonald’s is currently running its summer campaign called “见面吧 | Let’s Meet Up” on Xiaonei. The campaign is aim to persuade consumers invite their best friends to meet-up offline in McDonald’s restaurants during this summer holiday. McDonald’s provides various discounts, coupons, and cash to campaign participators as the direct incentive.
At the same time, KFC launched an application called “吸乐无穷 | Drink Joyfully” on Kaixin001 for the summer holiday promotion. The meat of the app is actually similar as the massive popular app “买房子-花园 | House & Garden”. Within this app, users can interact with their friends through “suck” each others’ virtual KFC drinks.
If you want to know why Chinese youth like these apps so much, please click here to read my previous article. It shows you a comprehensive story and POV.
Net-friends meeting up offline is a popular phenomenon among Chinese teenage, while spending a lot of time on SNS entertainment apps is also an universal user behavior of Chinese youth / white-collar. Both McDonald’s and KFC ride the wave of the Internet culture, who will be more successful? Which approach can generate more sales revenue? Let’s wait and see.
UPDATE (2009.6..30): KFC also launches a “吸乐无穷 | Drink Joyfully” app on Xiaonei, see here.
Tags: China Social Media, Chinese Internet Culture, Chinese Youth, Digital Marketing, Interactive Communication, Kaixin001, KFC, McDonald's, Social Networking, Xiaonei
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