June 2nd, one day after CIC launched the first Chinese social media analytics dashboard – IWOM Master and SinoTech launched a comprehensive Chinese online reputation monitoring platform – SinoReputation, OgilvyOne China launches its own Chinese IWOM monitoring system & solution – “OBuzz“.

What is OBuzz? — OBuzz is a comprehensive influence communications solution including an Internet Word-of-Mouth (IWOM) monitoring tool that can help you understand online consumer discussions relating to your company across thousands of BBS and blogs.

Below is part of a press release:

OBuzz is created to monitor online conversations across Chinese social media including forums, blogs and social media sites to track discussions surrounding brands and their competitors and to supply an instantaneous view on consumer sentiment related to a product or category.

OgilvyOne has also expanded its Digital Lab network to China via its launch in Beijing. The lab acts as a digital showroom that displays digital innovations for clients to examine the agency’s latest innovations surrounding branded digital platforms, including mobile applications, games and mobile websites.

Co-launched with Ogilvy Public Relations Worldwide, OBuzz has already serviced clients including Adidas, Intel and GSK.

OgilvyOne OBuzz Website: http://www.obuzz.com.cn
OgilvyOne Digital Lab Intro (PPT): http://www.slideshare.net/herochina/ogilvy-digital-lab-china-launch
OgilvyOne Digital Lab Intro (Video): http://v.youku.com/v_show/id_XOTU1MzEyNjA=.html