Articles Archive for June 2009
On June 1st, the day CIC launched the first Chinese social media analytics dashboard – IWOM Master, another local agency SinoTech Group announced to launch a comprehensive chinese online reputation monitoring platform – SinoBuzz. I have taken a look at SinoTech’s website, there is no specific login page / interface of SinoBuzz yet. According to a related introduction, it is more focus on IWOM monitoring and tracking. While CIC’s IWOM Master is strong at in-depth IWOM analystic and social media research……
CIC, the leading Internet Word of Mouth (a.k.a Social Media) research and consulting agency in China, formally launched the first Chinese social media analytics dashboard – “IWOM master” on June 1st. This dashboard is the first platform in the world to use sophisticated, patent pending Chinese language text mining technology developed specifically for the unique Chinese social media environment. This analytics tool is capable of ’slicing and dicing’ massive volumes of consumer comments within specific industries in any number of ways, leading to powerful insights for more effective brand communications……

