On June 1st, the day CIC launched the first Chinese social media analytics dashboard – IWOM Master, another local agency SinoTech Group announced to launch a comprehensive Chinese online reputation monitoring platform – SinoReputation SinoBuzz.

I have taken a look at SinoTech’s website, there is no specific login page / interface of SinoReputation SinoBuzz yet. According to a related introduction, it is more focus on IWOM monitoring and tracking. While CIC’s IWOM Master is strong at in-depth IWOM analytics and social media research.

Below is the official press release:

SinoTech Group (www.sinotechgroup.com.cn) announced today that has launched an advanced Online Reputation Monitoring Platform, called SinoReputation SinoBuzz. This platform is designed to meet the needs of 4A agency partners, digital PR firms and some selected direct clients for providing real-time monitoring for online Brand reputation.

Today, there are millions of the consumers online; talking about your brands, and expressing their opinions on your products and services without any constraints. It’s critical for Brands to listen and learn about what is being said. The old ways of doing online sentiment monitoring need to fundamentally be changed and SinoTech Group has innovated with a new platform that integrates search, blogging and other behaviors online to garner this online sentiment, said Dr. Mathew McDougall, Chairman & CEO of SinoTech Group. With our new platform Chinese and International Brands can all get visibility into what is happening online and mitigate any risk that is or could be occurring. SinoTech Group provides the online monitoring services that cover an extensive range of online channels; news portals, community forums, blogs (including micro-blogging), Social Networking Sites and many other social media sites.

SinoReputation not only monitors, but also provides useful indicators that brand managers can use in the decision making process. In the event of a brand crisis, SinoReputation provides automatic alerts to help brand managers make timely decisions in devising an effective strategy for remedy.

In conjunction with this Product launch, SinoTech Group has also released a Social Media Marketing methodology called PRIME to assist agencies in preparing and executing social media campaigns.