Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.

The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎点秋香). The video is try to emphasize some key advantaged features of Bing……

Johnson & Johnson is attempting to create a solar eclipse online to promote its Neutrogena Ultra Sheer sun block product across the region. This DDB Singapore-developed project, SunStopper, will claim the century’s longest and most dramatic total solar eclipse on the morning of July 22 in China, India and Japan.

However, 75% social media assets in this campaign are turned off in China due to the the Chinese Internet Censorship, while China is the major region to witness this phenomenon and the main target of this campaign……

On July 16, 2009, China Internet Network Information Center (CNNIC) released the 24th Statistical Survey Report on the Internet Development in China.

I have read through the report and below is a translated summary……

“Millions of people are talking and it’s time to tune in and start paying attention. The social nature of today’s Internet means that millions of Chinese netizens are redefining the way companies reach consumers across the country. By listening to what consumers are saying about brands, products and services, companies can begin understanding their customers’ opinions and preferences and develop offerings that will cater to their customers’ emerging needs……”

[China Social Media Jobs]

Agency: AGENDA | digital

Position: WOM Consultant / WOM Specialist (Beijing)

BYD Auto, the Chinese automobile manufacturer based in Shenzhen, implements a viral marketing throughout the Internet recently. It’s neither a seeding story, nor a viral video, but a viral “test paper”. If you have read my previous post, you will realize that it’s not something new and it has been utilized by those automobile agencies repeatedly.

It is called a “Recruitment Test Paper for Marketing Planner of Company B”. The paper shows a candidate accomplish the test in a very unique, creative, and fun way. This is the eye-catcher. When you look through the paper, you will find the BYD brand, BYD logo and BYD models (F3, E6, S8) have appeared many times.

Recently, a video spot called “The Thing that After-80s Don’t Understand (80后看不懂的东东)”, made by an after-90s girl named Liliya, has caught huge attention and generated massive buzz. It has been watched about 1,932,ooo times on Tudou and received over 24,4oo replies by the end of July 6th.

In the video, the affected girl abuses after-80s rudely and compliments some of after-90s’ lifestyle, such as spendthrift. After one week, she posted another spot to response to the online comments. In the video, she still doesn’t show her face and speak affectedly.

If you have a little bit knowledge about the Chinese after-90s’ alternative culture and the anti-alternative phenomenon on Internet, you won’t be surprise that how controversial such video is. Thus, some after-80s fight back via creating drastic video as well, which move forward the controversy……

[China Social Media Jobs]

Agency: AGENDA | digital

Position: Online Communication Manager (Beijing)