AmCham Shanghai INSIGHT Magazine Cover Story: Connecting With Consumers
Submitted by jason.zhanjia on Saturday, 18 July 2009View Comments
I would like to share this cover story from AmCham Shanghai’s INSIGHT Magazine, July/August 2009.
Millions of people are talking and it’s time to tune in and start paying attention. The social nature of today’s Internet means that millions of Chinese netizens are redefining the way companies reach consumers across the country. By listening to what consumers are saying about brands, products and services, companies can begin understanding their customers’ opinions and preferences and develop offerings that will cater to their customers’ emerging needs.
You can also download the story here.
Tags: AmCham, China Social Media, Chinese Internet Culture, Social Networking
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