BYD Auto Follows Peugeot & Cadillac to Implement The New “Test Paper Style” Viral
BYD Auto, the Chinese automobile manufacturer based in Shenzhen, implements a viral marketing throughout the Internet recently. It’s neither a seeding story, nor a viral video, but a viral “test paper”. If you have read my previous post, you will realize that it’s not something new and it has been utilized by those automobile agencies repeatedly.
It is called a “Recruitment Test Paper for Marketing Planner of Company B”. The paper shows a candidate accomplish the test in a very unique, creative, and fun way. This is the eye-catcher. When you look through the paper, you will find the BYD brand, BYD logo and BYD models (F3, E6, S8) have appeared many times.
Here is the first “test paper style” viral by Peugeot, called “Ogilvy Recruitment Examination Paper, 2008-2009 year”. (click to see the large picture)
 
And below is the second one followed by Cadillac, known as “A Suzhou Examinee’s Essay for The National University/College Entrance Examination”. (click to see the large picture)
Compared to Peugoet’s and Cadilac’s, BYD’s viral test paper is too easy to be unveiled. Besides, the originality is not new now. So, I hope brands/agencies can figure out more innovative viral approach next time.
Tags: BYD, Cadillac, China Social Media, Chinese Internet Culture, Peugeot, Viral Marketing
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