May Be a Cadillac Viral?
After 20 days waiting, Chinese students are available to check their results of the University/College Entrance Examination now. As a momentous national event, any related topic can always generate significant buzz online.
Recently, a so-called Suzhou examinee’s essay writing has caught a lot of attentions. Her essay is very unusual and funny. Netizens discuss it hotly since such content is totally overturning but very creative and awesome (although it absolutely doesn’t meet the exam requirement).
I do like such innovated content and admire the author. However, just as some other netizens, I doubt whether it is a real essay writing created by a examinee. As a social media practitioner, I think it may be a viral by Cadillac (you can see the large Cadillac logo on page 2).
Here is the reason for such thought:
1. I have seen it via BBS, blog, SNS, and even email.
2. Shanghai GM, the owner of Cadillac, is very good at viral marketing.
3. Ogilvy has made something similar for Peugeot. They viral a so-called “Ogilvy Written Examination Paper” among white-collars.
What’s your thought on it? Please feel free to comment to let me know.
Tags: Cadillac, China Social Media, Chinese Internet Culture, Chinese Youth, University College Entrance Examination, Viral Marketing
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