Microsoft Features Xiaopang And Furong Jiejie for Bing’s Viral Video
Submitted by jason.zhanjia on Friday, 24 July 2009Comments
Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.
The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎點秋香 | Táng Bóhǔ diǎn Qiūxiāng). The video is try to emphasize some key advantaged features of Bing:
- Instant Answers: serves up information within search results, eliminating the need to click on anything
- Quick View: summarizes a Web site at a glance, before clicking through to the site
- Infinite Scroll: provides easily browsed image results without clicking to a new page
- Smart Video Preview: previews a 30-second clip of videos simply by scrolling onto them
In my mind, this is the most ultimate net star lineup for a Chinese viral video. Except this, nothing impresses me so much. What do you think?
Tags: Bing, China Social Media, Chinese Internet Culture, Furong Jiejie, Ku6, Microsoft, Net Star, Viral Marketing, Viral Video, Xiaopang
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