Microsoft Features Xiaopang And Furong Jiejie for Bing’s Viral Video

Submitted by jason.zhanjia on Friday, 24 July 2009 Comments

Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.

The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎點秋香 | Táng Bóhǔ diǎn Qiūxiāng). The video is try to emphasize some key advantaged features of Bing:

Instant Answers: serves up information within search results, eliminating the need to click on anything
Quick View: summarizes a Web site at a glance, before clicking through to the site
Infinite Scroll: provides easily browsed image results without clicking to a new page
Smart Video Preview: previews a 30-second clip of videos simply by scrolling onto them

In my mind, this is the most ultimate net star lineup for a Chinese viral video. Except this, nothing impresses me so much. What do you think?

Tags: Bing, China Social Media, Chinese Internet Culture, Furong Jiejie, Ku6, Microsoft, Net Star, Viral Marketing, Viral Video, Xiaopang

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Agency Practice »

“Making Sense of IWOM” 3: How Brands Can Participate in Online Communities

Today, CIC released its latest white paper “Making Sense of IWOM – Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decisions” and “How IWOM is generated and disseminated.”

Topic 3 looks to evaluate consumer online behavior and provide suggestions for how brands can participate in online communities based on these consumer preferences. Below are some top-line findings and highlights from the study……

Brand Case »

EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad……

Netizen Culture »

Consumers Laugh At China Unicom’s “Castrated” iPhone

On 30th October, along with a high-profile event in Beijing and 30 ceremonies in major cities, China Unicom started selling iPhones equipped for 3G service officially at 2,000 stores nationwide.

Without a key feature of WiFi connectivity and at higher prices than widely available black market models, China Unicom’s iPhones are absolutely not able to satisfy Chinese consumers. As a result, it is ridiculed as a “Castrated iPhone”. I came across this cartoon last night. It is a classic visualization of such satire……

Twitter Updates

@morganCAO where are u going? 2009/12/11
Happy birthday to CIC (@cicdata)!!! 5 years cutting-edge in China iWOM and Social Media industry. I'm proud of being part of it. 2009/12/11
@YoukuBuzz is back with a new international PR manager: http://tinyurl.com/ybpgjk6 2009/12/08
@JLing0831 the camera on razorfish.com.cn is not real time, but it is live for razorfish.com 2009/12/07
Announcing ChinaMode Awards, It Is For China Internet in 2009: http://www.mobinode.com/2009/12/06/announcing-chinamode-awards-2009/ 2009/12/07
It's another busy week. Two proposal for two pitches~~~ 2009/12/07
I'm working at The Coffee Bean on Wujiang Rd, find a eno (@enotweet) showcase here. 2009/11/29
Taobao (Alibaba's C2C site) is highly promoting its SNS (http://jianghu.taobao.com) through giving away "taobao dolls": http://ow.ly/FKd1 2009/11/25
RT @davidjdeal: New Razorfone concept from @Razorfish seeks to simplify purchase experience in retail http://tinyurl.com/r2wgvc 2009/11/24
it's pretty warm in Shanghai today, enjoy the good weather. It is said that it will be cold and rainy again in next week. 2009/11/23
RT @Direct2Dell: Dell Mini 3i Smartphone Now Available Through China Mobile http://bit.ly/8mWWU9 2009/11/23
@sonia_ai 哇，一下子转了好多文章啊。你好久没更新blog啊～～～ 2009/11/23
RT @NeochaEDGE: NeochaEDGE /// converse publishes vol. 1 of its “converse zine” in china http://bit.ly/54mkdN 2009/11/23
http://twitpic.com/q8pif - A written instruction by a government officer to emphasize Propaganda Ministry's prohibition of repasting The Sou 2009/11/20
it's so cold! 2009/11/15
RT @cwr Baidu launched a docs sharing service http://is.gd/4Ta29, Sina has a same one, but seems no one talks about it http://is.gd/4Ta2h 2009/11/12
OMG: "IJustMadeLove.com is, perhaps, a historic inevitability. It uses a Google map to let users pinpoint the address where they had sex." 2009/11/05
Baidu's first TVC: http://bit.ly/3v3RXo 2009/11/03
@along5418 不错啊，赶紧注册个公司啊，弄个皮包公司也好的，哈哈。 2009/11/03
@webleon @flypig 哇，曾哥好威武啊，被一小妞勾搭着。 2009/11/03