Shanghai Flash Mob, Awesome and Digitally Organized
Fifty 5 mentioned an interesting Michael Jackson flash mob last week. Flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. It is generally applied only to gatherings organized via telecommunications, social media, or viral emails, but not applied to events organized by public relations firms or as publicity stunts.
Flash mob is not a very new social phenomenon in China, especially in big cities like Shanghai. The city’s largest flash mob group was established on September 18th 2006 on Douban. The recent increasing awareness of flash mob is due to a frozen flash mob in Raffles City on July 31st. A video of record was uploaded to Tudou on August 2nd, then it was widely spread out on the Internet. Till now, the video has been watched over 260,000 times.
This amazing action is wholly digitally organized within a group of 717 members on Douban:
The group leader initiated the activity on Douban:
They have a QQ group for better instant communication:
They have detailed action plan and guideline which shared in the QQ group:
Finally, it is well-done!
Here is the video, don’t you think it is awesome?
Do you look forward to their next action? Here just comes a new one.
The Shanghai flash mob group is going to act a 2-minutes frozen flash mob at the entrance of Grand Gateway at 4 pm on August 26th, the Chinese Valentine’s Day. If you have a chance to be there this afternoon, don’t miss it.
Tags: Chinese Youth, Digital Lifestyle, Douban, Flash Mob, QQ, Social Media, Tudou
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