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The First Official Brand Account On Kaixin001: MINI

Submitted by jason.zhanjia on Friday, 28 August 2009View Comments

On August 17th, MINI established the first official brand account on Kaixin001.

I put together a quick and simply sharing deck. It is also a new type of my blogging, hope you like it.

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  • Hi Jason, like the use of slideshare presentations!

    Got a question though, 1.6 million visitors in 1 week from which 50% became fan. Are you aware of any traffic drivers they used? Besides the gift mechanism that spreads it virally...

    Rogier
  • Hi Rogier, I am not quite sure about the traffic drivers.

    What I know is that Kaixin001 and/or Agency have a lot of "viral accounts" which have thousands of followers, these accounts are like influencers.

    Of course, the gift mechanism (esp. it is free) is another key element. In addition, I think the virtual MINI gifts derive from the success of the massive popular "Parking War" application.
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