Comments on: The First Official Brand Account On Kaixin001: MINI http://in2marcom.com/2009/08/the-first-official-brand-account-on-kaixin001-mini.html A blog all about interactive and influential marketing communications in China's digital and social media spaces. Sun, 05 Sep 2010 14:27:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jason Zhan Jia http://in2marcom.com/2009/08/the-first-official-brand-account-on-kaixin001-mini.html/comment-page-1#comment-300 Jason Zhan Jia Sun, 30 Aug 2009 16:22:36 +0000 http://in2marcom.com/?p=859#comment-300 Hi Rogier, I am not quite sure about the traffic drivers.<br><br>What I know is that Kaixin001 and/or Agency have a lot of "viral accounts" which have thousands of followers, these accounts are like influencers.<br><br>Of course, the gift mechanism (esp. it is free) is another key element. In addition, I think the virtual MINI gifts derive from the success of the massive popular "Parking War" application. Hi Rogier, I am not quite sure about the traffic drivers.

What I know is that Kaixin001 and/or Agency have a lot of “viral accounts” which have thousands of followers, these accounts are like influencers.

Of course, the gift mechanism (esp. it is free) is another key element. In addition, I think the virtual MINI gifts derive from the success of the massive popular “Parking War” application.

]]> By: Jason Zhan Jia http://in2marcom.com/2009/08/the-first-official-brand-account-on-kaixin001-mini.html/comment-page-1#comment-231 Jason Zhan Jia Sat, 29 Aug 2009 22:22:36 +0000 http://in2marcom.com/?p=859#comment-231 Hi Rogier, I am not quite sure about the traffic drivers.<br /><br />What I know is that Kaixin001 and/or Agency have a lot of "viral accounts" which have thousands of followers, these accounts are like influencers.<br /><br />Of course, the gift mechanism (esp. it is free) is another key element. In addition, I think the virtual MINI gifts derive from the success of the massive popular "Parking War" application. Hi Rogier, I am not quite sure about the traffic drivers.

What I know is that Kaixin001 and/or Agency have a lot of “viral accounts” which have thousands of followers, these accounts are like influencers.

Of course, the gift mechanism (esp. it is free) is another key element. In addition, I think the virtual MINI gifts derive from the success of the massive popular “Parking War” application.

]]> By: Rogier Bikker http://in2marcom.com/2009/08/the-first-official-brand-account-on-kaixin001-mini.html/comment-page-1#comment-229 Rogier Bikker Sat, 29 Aug 2009 03:55:20 +0000 http://in2marcom.com/?p=859#comment-229 Hi Jason, like the use of slideshare presentations!<br><br>Got a question though, 1.6 million visitors in 1 week from which 50% became fan. Are you aware of any traffic drivers they used? Besides the gift mechanism that spreads it virally...<br><br>Rogier Hi Jason, like the use of slideshare presentations!

Got a question though, 1.6 million visitors in 1 week from which 50% became fan. Are you aware of any traffic drivers they used? Besides the gift mechanism that spreads it virally…

Rogier

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