Chinese Internet Trends in The Past Six Months
CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.
The report has three main sections:
First, CIC has been watching the expansion of Video Sharing. Video sharing sites contain a wide variety of information from user generated content to the latest TV and movies which is easy to share in BBS, SNS and via Instant Messaging.
Secondly, let’s see how serious offline social issues and events have been discussed online. The internet offers a free and accessible platform where netizens can share information, upload pictures and videos and share their opinions, all in real time.
Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers.
Send me a message to jason.zhanjia@in2marcom.com if you want a PDF version.
Disclosure: I was a former CIC employee from August 2006 to June 2009 as the account manager. From 2008, I had been the editor-in-chief of this regular IWOM Watch report, including monthly reports for clients and half-year summary reports for public like this one. You can find my key contributions: “IWOM Watch – Sichuan Earthquake Special Edition“, “IWOM Watch – 1st Half Year Review 2008“, and “IWOM Watch – 2nd Half Year Review 2008“.
Tags: CIC, China Social Media, Chinese Internet Culture, Chinese Youth, IWOM, IWOM Watch, Internet Word of Mouth, Social Media
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