http://in2marcom.com/2009/09/how-internet-word-of-mouth-is-generated-and-disseminated.html A blog all about interactive and influential marketing communications in China's digital and social media spaces. Wed, 10 Mar 2010 08:00:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://in2marcom.com/2009/09/how-internet-word-of-mouth-is-generated-and-disseminated.html/comment-page-1#comment-283 "Making Sense of IWOM" 3: How Brands Can Participate in Online Communities | IN2marcom Thu, 19 Nov 2009 14:55:00 +0000 http://in2marcom.com/?p=1104#comment-283 [...] Today, CIC released its latest white paper “Making Sense of IWOM – Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decisions” and “How IWOM is generated and disseminated.” [...] [...] Today, CIC released its latest white paper “Making Sense of IWOM – Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decisions” and “How IWOM is generated and disseminated.” [...]

]]> http://in2marcom.com/2009/09/how-internet-word-of-mouth-is-generated-and-disseminated.html/comment-page-1#comment-291 Violet Fu Wed, 30 Sep 2009 10:15:45 +0000 http://in2marcom.com/?p=1104#comment-291 Thanks Jason! <br>This topic in our 2009 White Paper Series "making sense of IWOM" may be a bit "academic", as it seems there is no direct "implications or actions" to brands. <br>However, we still would like to share the result and the insight of this research, because we believe there would be more effective new communication approaches in various marketing campaigns, if brands can really understand the motivation of consumers' behavior of creating and spreading buzz.<br>Hope this will be useful to all marketers and people who interested in IWOM in China! Thanks Jason!
This topic in our 2009 White Paper Series “making sense of IWOM” may be a bit “academic”, as it seems there is no direct “implications or actions” to brands.
However, we still would like to share the result and the insight of this research, because we believe there would be more effective new communication approaches in various marketing campaigns, if brands can really understand the motivation of consumers' behavior of creating and spreading buzz.
Hope this will be useful to all marketers and people who interested in IWOM in China!

]]> http://in2marcom.com/2009/09/how-internet-word-of-mouth-is-generated-and-disseminated.html/comment-page-1#comment-266 VioletFu Wed, 30 Sep 2009 05:15:45 +0000 http://in2marcom.com/?p=1104#comment-266 Thanks Jason! <br>This topic in our 2009 White Paper Series "making sense of IWOM" may be a bit "academic", as it seems there is no direct "implications or actions" to brands. <br>However, we still would like to share the result and the insight of this research, because we believe there would be more effective new communication approaches in various marketing campaigns, if brands can really understand the motivation of consumers' behavior of creating and spreading buzz.<br>Hope this will be useful to all marketers and people who interested in IWOM in China! Thanks Jason!
This topic in our 2009 White Paper Series “making sense of IWOM” may be a bit “academic”, as it seems there is no direct “implications or actions” to brands.
However, we still would like to share the result and the insight of this research, because we believe there would be more effective new communication approaches in various marketing campaigns, if brands can really understand the motivation of consumers' behavior of creating and spreading buzz.
Hope this will be useful to all marketers and people who interested in IWOM in China!

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