A New Popular Online Cartoon Character: Xiexielong
I have paid a particular attention to the Chinese net cartoon and virtual net idol for a long time, especially after Motorola tapping on the popularity of Tuzki in the Moto Q campaign which aimed to promote the smartphone to young professionals that are constantly on the Internet.
In addition to the previous Nonopanda and Super Baozi, a new one catches my eyes recently.
Xiexielong is a new online cartoon character created by a young creative collective called Dong Li Fang (動立方). The team, lead by Zhejiang University of Media and Communications graduate Pangjun, currently has six Beijing-based members.
On October 4th, Dong Li Fang issued it’s latest animation piece, titled Xiexielong’s Private College Diary: Let’s Reminiscence on Tudou and Youku. Check it out below. You will find it contains quite a few obscure Chinese 80-generation cultural references. For example, teasing TV series of our youth, like Legend of the White Snake, Growing Pains, and even the more recent TV show Super Girl.
This post was originally published on NeochaEDGE, a site I regularly contribute to. NeochaEDGE is a daily-curated, bilingual website and discovery engine dedicated to showcasing leading-edge creative content and emerging youth culture in China. To see more of my posts on NeochaEDGE, click here.
Tags: Chinese Internet Culture, Chinese Youth, NeochaEDGE, Net Cartoon, Nonopanda, Super Baozi, Video, Virtual Net Star, Xiexielong
