Razorfish is one of the largest interactive agencies in the world. Razorfish helps industry leaders build great brands by creating engaging experiences for consumers wherever they live in the digital world.

Razorfish was acquired by Microsoft as part of its acquisition of aQuantive, but functioned as an independent company. On August 9th, 2009, Microsoft sold the firm to Publicis Groupe. In China, Razorfish purchased Hong Kong and Shanghai based e-Crusade in October 2006 to enter the Greater China market. On March 1st, 2009, e-Crusade rebranded to Razorfish (China).

Currently, Razorfish is looking for a Beijing-based social media manager who is to work on IT & technology clients like Microsoft.

Position: Social Media Manager (Beijing)

Responsibilities:

• Develop and implement social media plan for our clients, which will include IWOM (internet word of mouth program), influencers marketing, partnership program with communities and web2.0 websites.
• Come up programs and partnerships ideas with portals and community websites, work out the details with partners, monitor progress and make any adjustment to deliver good results. The programs will can be tactical or long-term and be in various formats like user generated content, viral campaign, etc. to engage consumers on special topics on the brands / campaigns.
• Develop and implement seeding plan, monitor and moderate participations and interactions, and make any adjustment if needed.
• Engage influencers in the various social community sites, and develop special partnership and program with them to influence their preference on brands / products / campaigns, and get positive discussion on line.
• Establish performance benchmark of the social media campaigns and measurement methodology. Provide tracking and metrics to communicate and validate the community effectiveness, and prepare reports and presentations to client.

Requirements:

• Strong experience in implementing social media programs in key portals, bbs, communities and web 2.0 websites
• Passionate for today’s trends on social networking, user generated content, web2.0.
• Experience on technology clients and familiar with IT portals and communities will be an advantage.
• Experience with, and passion for, creating and consuming new content types: websites, blogs, podcasts, wikis, etc.
• Strong relationship with community sites, web2.0 sites, influencers, to able to implement interesting and unique campaigns.
• Experience handling international brands will be an added advantage
• Good English and good presentation skill will be an advantage.
• A self-starter with the willingness and desire to roll up your sleeves and get the job done.
• Self-motivated showing strong sense of ownership, and enjoy satisfaction of implementing your ideas/plans and see the results.

If you are qualified and interested in this job, please send your resume to jobs@in2marcom.com and DO include “Razorfish Social Media Manager” in your email title.

Disclosure: Razorfish is my current employer. I am the head of social media China.