Global Case Sharing: IKEA Facebook Showroom
Recently, Forsman & Bodenfors made a creative social media campaign for IKEA to promote the opening of the new IKEA store in Malmö.
The campaign started with creating a profile page of the store’s manager, Gordon Gustavsson. Then Gordon uploaded 12 pictures of store’s showrooms to his photo album. Within a two-weeks period, the person who tagged their names on a product first can won the item. Through the campaign, people gladly added their name to an “interactive IKEA catalogue” and spread to all of their friends via FB profile page, newsfeed, links, etc.
Check out below video, it is a great animated showcase.
Regrettably, today I read a post by Mandi Bateson which said Facebook wouldn’t allow such competition any more due to its new promotion guidelines:
Tags: Digital Marketing, Facebook, IKEA, IKEA Facebook Showroom, Social Media, Social NetworkingTwo weeks ago Facebook changed their promotion guidelines to only allow competitions through applications and only with prior consent from Facebook. This means no 25 words or less responses to status updates, no uploading photos to walls, no using fan profile photos nor even referencing Facebook as part of the competition.
![[China Social Media Jobs]: SAP Needs Social Media Marketing Interns](http://in2marcom.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=http://in2marcom.com/wp-content/uploads/2009/08/sap.jpg&w=80&h=80&zc=1&q=100)
