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Articles Archive for December 2009

ChinaMode: First Grassroot Award for Chinese Internet
Wednesday, 9 Dec, 2009 – 18:35 | Comments
ChinaMode: First Grassroot Award for Chinese Internet

ChinaMode is the first grassroots award to encourage innovative Internet and mobile applications and services in China, initiated by OpenWeb.Asia and operated by the 14 most influential Chinese tech bloggers Appin, Williamlong, Web20share, Kenengba, Jandan, MobiNode, Webleon, Showeb20, Vista2.o, Yunkeji, Riku, Herock, China Web2.0 Review and MobiNode.TV……

EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)
Tuesday, 8 Dec, 2009 – 1:43 | Comments
EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.

In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad……