EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.
In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad. Last but not least, 2009 ONE SHOW (CHINA) Young Ceative Competition generated a lot of awesome viral videos for HP, the sponsor of the competition.
1. “Chasing in Marcao – The Bounty Hunter” | CRUZE / CHEVROLET / Shanghai GM
View: 817,297 | Comment: 194 | Favorited: 15 | Embed: 22
2. “It’s Time for RedRull – Watch Derby Match” | RedBull
View: 384,476 | Comment: 138 | Favorited: 5 | Embed: N/A
3. “It’s Time for RedBull – Make Your Husband Love Shopping” | RedBull
View: 233,256 | Comment: 180 | Favorited: 16 | Embed: N/A
4. “It’s Time for RedBull – Chase Beautiful Girl” | RedBull
View: 308,172 | Comment: 193 | Favorited: 22 | Embed: N/A
5. “It’s Time for RedBull – Play Mahjong” | RedBull
View: 176,770 | Comment: 122 | Favorited: 3 | Embed: N/A
6. “It’s Time for RedBull – Hang Out in The Night Club” | RedBull
View: 229,185 | Comment: 146 | Favorited: 5 | Embed: N/A
7. “Kleif Makes Professional Spa at Home” | P&G LivingArtist
View: 212,138 | Comment: 550 | Favorited: 352 | Embed: 118
8. “A Middle-aged Lady Juggle The Tofu” | Castrol
View: 1,604,643 | Comment: 71 | Favorited: 194 | Embed: 118,281
9. “A Man Juggle The Briquet” |Â Castrol
View: 586,968 | Comment: 8 | Favorited: 19 | Embed: 352
10. “A Boy Juggle The Shoe” | Castrol
View: 931,648 | Comment: 16 | Favorited: 39 | Embed: 1,688
11. “Magic” | IBM Cognos
View: 81,691 | Comment: 34 | Favorited: 8 | Embed: 184
12. “38,756 Piece of Stickies” | Lenovo ThinkPad
View: 973,083 | Comment: 348 | Favorited: 366 | Embed: 373
13. “The Zebra Girl – UU” | Lenovo IdeaPad
View: 1,001,518 | Comment: 1,164 | Favorited: 306 | Embed: 152
14. 2009 ONE SHOW (CHINA) Young Ceative Competition – viral video for HP MyStage
please click here to check out all the finalist videos (very awesome)
Any time, when you come across a Chinese viral video, please do me a favor to dig it out. You just need to send the video URL to EYES-ON-ME@in2marcom.com, I will add it to the monthly list. I believe EYES ON ME will be a comprehensive and authentic highlight for China Viral Video under everybody’s collaboration. Bravo! Bravo! Bravo!
Tags: CRUZE, Castrol, Chevrolet, EYES ON ME, HP, IBM, IBM Cognos, IdeaPad, Lenovo, LivingArtist, ONE SHOW, P&G, RedBull, SGM, Social Media, ThinkPad, Video, Viral Marketing
