EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.

In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009.

1. “Theory of Relativity” | New Regal / BUICK / Shanghai GM

View: 963,636 | Comment: 173 | Favorited: 169 | Embed: 426

2. “The Fatty’s Love Story” | smart / Mercedes-Benz

View: 243,342 | Comment: 232 | Favorited: 79 | Embed: 238

3. “The Beauty Comes Across The Most Tough Egg” | Chery A3

View: 1,821,951 | Comment: 1,243 | Favorited: 172 | Embed: 771

4. “If You Are The One” | Chery Fengyun II

View: 901,858 | Comment: 816 | Favorited: 399 | Embed: 228

5. “Swiping The Card Amazingly” |  Mobile Phone with Public Transportation Card Inside / China Unicom

View: 1,719,943 | Comment: 62 | Favorited: 7 | Embed: 155,284

6. “The Most Impressive Launch” | e-surfing 3G / China Telecom

View: 879,009 | Comment: 500 | Favorited: 1,157 | Embed: 2,885

7. “School Beauty Throwing Famous-branded Goods” | Zhonghua Toothpaste / Unilever China

View: 1,258,797 | Comment: 53 | Favorited: 177 | Embed: 5,233

8. “-34℃” | Harbin Beer

View: 1,090,038 | Comment: 239 | Favorited: 341 | Embed: 23,076

9. “Blind Date” | Mengniu (果蔬酸酸乳)

View: 1,058,368 | Comment: 717 | Favorited: 951 | Embed: 811

10. “The Best Medicine for Mania” | Mengniu (果蔬酸酸乳)

View: 442,899 | Comment: 250 | Favorited: 61 | Embed: 96

11. “Happiness in China – Our Dream” | Coca-Cola Shanghai Expo2010

View: 406,068 | Comment: 479 | Favorited: 12 | Embed: 11

12. “The Lionheart of Lampard” | Adidas Football

View: 476,943 | Comment: 35 | Favorited: 70 | Embed: 128

Any time, when you come across a Chinese viral video, please do me a favor to dig it out. You just need to send the video URL to EYES-ON-ME@in2marcom.com, I will add it to the monthly list. I believe EYES ON ME will be a comprehensive and authentic highlight for China Viral Video under everybody’s collaboration. Bravo! Bravo! Bravo!