On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……

EYES ON ME is a post series on IN2marcom. Previously it was a monthly highlight of popular Chinese viral videos. From 2010, it is changed to a quarterly review to feature those most creative and popular viral ads.

In 2010Q1, Dell and Mazda presented the mostly popular viral videos for the Ophone and Mazda 2 respectively. McDonald’s and Nike produced a lot of viral ads throughout the first quarter, the former’s are very funny while the latter’s are in pretty high shooting quality……

4/16 is a day called Foursquare Day. It is a day designed to demonstrate the power of social media and specifically promote the use of the geo-location social service all over the world. Here in China, three cities will have their own swarm party / challenge.

Let’s join this global celebration of Foursquare Day on Friday. Unlock the Swarm Badge (50+ check-ins) or even Super Swarm Badge (250+ check-ins over a 3-hour period) for your city……

On April 6, KFC launched a digital campaign called Super Tuesday on Taobao. The rule of the campaign, dubbed a “one-second act,” was set for 10:00 am, 2:00 pm and 4:00 pm on the day and involved 100 e-coupons for each “act.”

Unexpectedly, all the three types of e-coupons had been available to download from several online communities since late morning. Consumers brought coupons to local KFC restaurants but KFC rejected them with the excuse “they are feaked”……