Headline | IN2marcom

Home » Archive by Category

Articles in the Headline Category

Sina Stole Volkswagen Polo’s Creation for BMW MINI

Friday, 3 Sep, 2010 – 20:09 | View Comments

Sina Weibo is recently celebrating its one year anniversary by a series of offline roadshows and media events. A campaign microsite was created for more user engagements.

At first sight, the site seems very well-designed and is with a bunch of interactions on the small virtual MINI car. But once you play around it and look back on VW POLO’s “follow no one” campaign, you will find such a copycat……

Agency Practice »

China Digital Brand Index 2.0

On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

Brand Case »

How Does A Luxury Brand Impress Chinese On Internet

On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.

In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?

Netizen Culture »

National Day of Mourning, A Black-and-white Internet

April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……