On March 28, 2009 hundreds of millions of people from 88 countries used their light switch to cast their Vote for Earth. This year Earth Hour will continue to be a global call to action to every individual, every business and every community.

It is a call to stand up, to take responsibility, to make a stand against climate change, to get involved and lead the way towards a sustainable future. Iconic buildings and landmarks from Scandinavia to Europe to Asia to the Americas will stand in darkness at 8.30pm on Saturday March 27, 2010……

Two months after announcing to leave China due to Chinese government’s censorship policy and amount of highly sophisticated hack attacks from mainland to Gmail accounts, Google said earlier today that it stopped censoring its Chinese search services and redirected Chinese users to Google.com.hk ……

Following in the emerging trend, large international companies are now becoming active participants in social media like their consumers. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs……

On 4th February 2o1o, CIC and Ogilvy Public Relations Worldwide launched a monthly report on Chinese-language social media buzz related to Shanghai World Expo 2010.

The report, ExpoSay, tracked 128,854 Expo-related comments taken from 13,994 blogs, bulletin boards, news and social networking sites sites in the Chinese Internet space during December 2009……

The Economist recently issued a special report on social networking. The report, A World of Connections, provides a clear and high-level overview of the development/status of social networking sites and how they impact brand advertising, corporate internal communication, small business, talent search & recruitment, and privacy……

15th Janurary 2009, China Internet Network Information Center (CNNIC) released the 25th Statistical Survey Report on the Internet Development in China.

I went through the report and here is a translated summary of the key findings……

This morning, it came a HUGE news for everyone who involves in the China Internet industry. Google announced in its official blog that it was going to say NO to China government’s censorship policy due to amount of highly sophisticated hack attach to Gmail accounts.“We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China,” said Google…….

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.

In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….