Sina Weibo is recently celebrating its one year anniversary by a series of offline roadshows and media events. A campaign microsite was created for more user engagements.
At first sight, the site seems very well-designed and is with a bunch of interactions on the small virtual MINI car. But once you play around it and look back on VW POLO’s “follow no one” campaign, you will find such a copycat……
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I am so excited and honored to announce that I have formally joined NeochaEDGE as a contributor since later August.
Being a member of NeochaEDGE, I plan to contribute my unique views on Chinese youth and creatives. My focus is on Chinese online creative communities; Chinese creatives’ work / presence / lifestyle / innovation / revolution in the digital spaces; and how brands connect and engage with Chinese creatives, esp. through social media and any other digital channel……
A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites. Nowadays, viral video has become an essential part of online marketing communication in China.
EYES ON ME is a newly-created post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. Through it, I will keep you update and bring fun/innovation/inspiration/insight to you……
On August 17th, MINI established the first official brand account on Kaixin001. By August 27th, it has 1,628,439 visitors and 857,147 fans.
I put together a quick and simply sharing deck. It is also a new type of my blogging, hope you like it……
Flash mob is not a very new social phenomenon in China, especially in big cities like Shanghai. The city’s largest flash mob group was established on September 18th 2006 on Douban. The recent increasing awareness of flash mob is due to a frozen flash mob in Raffles City on July 31st. A video of record was uploaded to Tudou on August 2nd, then it was widely spread out on the Internet. Till now, the video has been watched over 260,000 times.
This amazing action is wholly digitally organized……
I feel honoured that IN2marcom is featured by Adam J. Schokora on Edelman Digital’s “Friday 5″ weekly newsletter in last week as a recommended English language blog for people who what to know social media, online marketing, and digital trends in China.
I position IN2marcom as a blog all about innovative and insightful marketing communication around digital and social media in China. The content on this blog is dedicated for Mainland China since I am based in this region. Nevertheless, I would like to share with you two great social media reports from global. Very awesome presentations and insightful ideas. Many thanks to the author Marta Kagan and Helge Tennø……
CR-Nielsen, the Nielsen’s joint venture in China and partner of ChinaRank, launched BuzzMetrics service in China on 11th August.
Nielsen has introduced its BuzzMetrics pioneering tool into China to help marketers passively observe unprompted consumer interactions and observations being made on a massive scale across the Internet.
Chinese language is the main barrier for oversea social media research & monitoring agencies to enter the China market in past few years. However, I received some evidences in early this year show that oversea vendors including Nielsen BuzzMetrics, TNS Cymfony, and Radian6 had begun to cover China region for multinational brands’ global solution……
Following the success of our first Shanghai Web Analytics Wednesday (WAW), we are going to have our second Shanghai WAW on 19th August. Many thanks to Echo Ma and Min Guo for their efforts and organizing. Look forward to meeting up with all the web analytics enthusiasts……
Super Baozi (包强), is a cool animation image created by a young grassroot designer Sun Haipeng. Sun made two well-done 3D videos of Super Baozi. They are really creative, funny, and awesome.
Within 2 weeks, the first video has been watched 577,000 times and second one has been viewed 145,000 times in total. Moreover, Sun’s blog was featured on the index page of Netease Blog Portal on 4th August.
Check it out……
On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……
On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.
In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?
April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……
