Articles tagged with: Cadillac
BYD Auto, the Chinese automobile manufacturer based in Shenzhen, implements a viral marketing throughout the Internet recently. It’s neither a seeding story, nor a viral video, but a viral “test paper”. If you have read my previous post, you will realize that it’s not something new and it has been utilized by those automobile agencies repeatedly.
It is called a “Recruitment Test Paper for Marketing Planner of Company B”. The paper shows a candidate accomplish the test in a very unique, creative, and fun way. This is the eye-catcher. When you look through the paper, you will find the BYD brand, BYD logo and BYD models (F3, E6, S8) have appeared many times.
After 20 days waiting, Chinese students are available to check their results of the University/College Entrance Examination now. As a momentous national event, any related topic can always generate significant buzz online.
Recently, a so-called Suzhou examinee’s essay writing has caught a lot of attentions. Her essay is very unusual and funny. Netizens discuss it hotly since such content is totally overturning but very creative and awesome (although it absolutely doesn’t meet the exam requirement).
I do like such innovated content and admire the author. However, just as some other netizens, I doubt whether it is a real essay writing created by a examinee. As a social media practitioner, I think it may be a viral by Cadillac……
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