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Nielsen Launches BuzzMetrics Services in China
Tuesday, 18 Aug, 2009 – 21:26 | Comments
Nielsen Launches BuzzMetrics Services in China

CR-Nielsen, the Nielsen’s joint venture in China and partner of ChinaRank, launched BuzzMetrics service in China on 11th August.

Nielsen has introduced its BuzzMetrics pioneering tool into China to help marketers passively observe unprompted consumer interactions and observations being made on a massive scale across the Internet.

Chinese language is the main barrier for oversea social media research & monitoring agencies to enter the China market in past few years. However, I received some evidences in early this year show that oversea vendors including Nielsen BuzzMetrics, TNS Cymfony, and Radian6 had begun to cover China region for multinational brands’ global solution……