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EYES ON ME: Monthly Highlight of China Viral Video (Dec 2009)

Thursday, 7 Jan, 2010 – 0:56 | View Comments

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.

In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….

Agency Practice »

China Digital Brand Index 2.0

On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

Brand Case »

How Does A Luxury Brand Impress Chinese On Internet

On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.

In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?

Netizen Culture »

National Day of Mourning, A Black-and-white Internet

April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……