On 4th February 2o1o, CIC and Ogilvy Public Relations Worldwide launched a monthly report on Chinese-language social media buzz related to Shanghai World Expo 2010.

The report, ExpoSay, tracked 128,854 Expo-related comments taken from 13,994 blogs, bulletin boards, news and social networking sites sites in the Chinese Internet space during December 2009……

15th Janurary 2009, China Internet Network Information Center (CNNIC) released the 25th Statistical Survey Report on the Internet Development in China.

I went through the report and here is a translated summary of the key findings……

Today, CIC released its latest white paper Making Sense of IWOM – “Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decision” and “How IWOM is generated and disseminated.”

Topic 3 looks to evaluate consumer online behavior and provide suggestions for how brands can participate in online communities based on these consumer preferences. Below are some top-line findings and highlights from the study……

[China Social Media Jobs]

Agency: Effect Ripple | social media

Position: Online Community Manager (Shanghai)

In the first topic (The Role of IWOM in Purchase Decisions) of CIC’s “Making sense of IWOM” white paper series, CIC suggested that the majority of consumers use IWOM to help them make purchase decisions about products and brands they plan on purchasing. What CIC did not do look at was if they found answers if they left, stuck around or if they posted comments about those products and answer other consumer questions about those brands and products.

To answer these questions, CIC today releases the second topic titled “How IWOM is generated and disseminated”……

CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.

First, CIC has been watching the expansion of Video Sharing. Secondly, let’s see how serious offline social issues and events have been discussed online. Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers……

[China Social Media Jobs]

Agency: ZeroDegrees | social media

Position: SNS Project Manager (Shanghai)

A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites. Nowadays, viral video has become an essential part of online marketing communication in China.

EYES ON ME is a newly-created post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. Through it, I will keep you update and bring fun/innovation/inspiration/insight to you……