Articles tagged with: China Social Media
Few days ago, I wrote a post about Nokia’s latest viral videos by magician Liu Qian. Similar as Nokia, other IT/digital companies are never unfamiliar with Internet, gaming, and viral marketing. Last week, I watched Intel’s latest viral videos for its Core 2 Quad processor through Youku Buzz. This series of video, under the slogan “If You’re Going to Play, Play Big”, is pretty funny. The theme is about some classical video games, which is highly relevant to Intel’s current marketing efforts on the gaming……
Liu Qian (刘谦), the Taiwanese magician, has been super popular since his awesome and impressive tricks on 2009 CCTV Spring Festival Gala. Recently, Nokia picked up Liu Qian as the new spokesperson and released a series of video ads performed by Liu. In addition, Nokia also distributed some viral videos featuring Liu’s tricks with Nokia E71/N85 as the magic props. Very cool stuff! Nokia’s great efforts on making viral video (esp. by popular spokesperson) and holding the cutting-edge interactive online concert in China indicate that the global mobile phone giant will keep involving deeper in the China social media……
Last month, I introduced Kaixin001’s House & Garden application. This month, Kaixin001 successfully launched a new app called “Repaste (转帖)”. The new app specifically enables users easily repaste and share any kind of content (post, picture, video) with their friends. Now, most of my friends on Kaixin001 are repasting interesting thing everyday. Some awesome stuff have been repasted by almost everyone. Based on everybody’s networking, these content can be quickly spread out to a significant amount of audience……
On Sunday, April 19th, 19:00, Nokia held the 5800 XpressMusic Interactive Online Concert on Youku. It is the first (maybe just in China) cutting-edge concert which broadcast on live on Internet. During the broadcast, the audience could choose their favorite visual angles by clicking 4 different live streams, they could vote for their favorite performers, they could also play with the virtual “flower”, “applause”, and “kiss”. Yesterday, Youku showed some statistics for the concert. The results are pretty impressive……
Due to the global financial crisis, this year is a tough time for the job seekers, especially those fresh graduates in China. An ordinary resume probably won’t work (in certain degree) to catch the HR’s eyes anymore. So Chinese young people need to be more creative and proactive to seek jobs. Early April, a college graduate major in Film & Video made a video resume for himself and uploaded it to Youku. Till now, it has been going viral to other mainstream video sharing sites including Tudou, Ku6, 56, Pomoho, and Sina Video. This is a pretty impressive video……
Shanghai Metro Deer Man firstly showed off himself in July 2008. Pictures and videos quickly spread out on Internet then. Soon later, deer man announced that his name is Dr. Kylin and he is running a studio called Kylin Lab to make newfangled video. On April Fool’s Day, deer man made a viral video for the new Nissan TEANA……
Following the 3.28 annual offline gathering, KDS made a live online gala on Apirl Fool’s Day to continue members’ passion. The video record of this gala is now available on Tudou……
XiDan Girl (西单女孩), probably is the first Net Star in 2009 in China. Three months before, she is an unknown subway singer in Beijing. Now, she is a well-known online grassroots celeb. On March 26, Youku held a launching ceremony for its Niu Ren (aka master hand) Campaign, a program to encourage netizen to discovery the most impressive folk grassroots experts in any field. During the ceremony, Youku organized a small concert for XiDan Girl. Different from previous net stars in Chinese Internet history (e.g. Fu Rong Jie Jie, Tian Xian Mei Mei, Ding Bei Li, Xiao Pang), XiDan Girl is not famous overnight due to hyping or spoofing, but to her great singing performance and netizens’ recognition……

