In last month, China Internet Network Information Center (CNNIC) released the 26th Statistical Survey Report on the Internet Development in China for the first half year of 2010.

As usual, I put together a summary of this report to give you a quick high-level understanding of the up-to-date Chinese Internet landscape……

15th Janurary 2009, China Internet Network Information Center (CNNIC) released the 25th Statistical Survey Report on the Internet Development in China.

I went through the report and here is a translated summary of the key findings……

Xiexielong is a new online cartoon character created by a young creative collective called Dong Li Fang. The team, lead by Zhejiang University of Media and Communications graduate Pangjun, currently has six Beijing-based members.

On October 4th, Dong Li Fang issued it’s latest animation piece, titled Xiexielong’s Private College Diary: Let’s Reminiscence on Tudou and Youku. Check it out below. You will find it contains quite a few obscure Chinese 80-generation cultural references. For example, teasing TV series of our youth, like Legend of the White Snake, Growing Pains, and even the more recent TV show Super Girl……

CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.

First, CIC has been watching the expansion of Video Sharing. Secondly, let’s see how serious offline social issues and events have been discussed online. Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers……

Nonopanda is a popular online cartoon character in China created by Lin Wuzhi, a Shanghai-based “bedroom” animator and cartoon designer. Wuzhi’s latest work was uploaded to Tudou just a few days ago and already has nearly a million views.

Watch closely and you’ll notice quite a few pop culture references, some unique to China (e.g. grass mud horse, green dam girl, etc. – even a dancing panda-ized version of Michael Jackson makes an appearance)……

I am so excited and honored to announce that I have formally joined NeochaEDGE as a contributor since later August.

Being a member of NeochaEDGE, I plan to contribute my unique views on Chinese youth and creatives. My focus is on Chinese online creative communities; Chinese creatives’ work / presence / lifestyle / innovation / revolution in the digital spaces; and how brands connect and engage with Chinese creatives, esp. through social media and any other digital channel……

Super Baozi (包强), is a cool animation image created by a young grassroot designer Sun Haipeng. Sun made two well-done 3D videos of Super Baozi. They are really creative, funny, and awesome.

Within 2 weeks, the first video has been watched 577,000 times and second one has been viewed 145,000 times in total. Moreover, Sun’s blog was featured on the index page of Netease Blog Portal on 4th August.

Check it out……

Xiaonei, the leading social networking site popular among college students in China, announces to rebrand to Renren on 4th August so as to target the mass market.

Chen Yizhou, CEO of Xiaonei’s parent company Oak Pacific Interactive, declares the reason and plan in a public PR letter to Xiaonei’s users……