Xiexielong is a new online cartoon character created by a young creative collective called Dong Li Fang. The team, lead by Zhejiang University of Media and Communications graduate Pangjun, currently has six Beijing-based members.

On October 4th, Dong Li Fang issued it’s latest animation piece, titled Xiexielong’s Private College Diary: Let’s Reminiscence on Tudou and Youku. Check it out below. You will find it contains quite a few obscure Chinese 80-generation cultural references. For example, teasing TV series of our youth, like Legend of the White Snake, Growing Pains, and even the more recent TV show Super Girl……

CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.

First, CIC has been watching the expansion of Video Sharing. Secondly, let’s see how serious offline social issues and events have been discussed online. Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers……

Nonopanda is a popular online cartoon character in China created by Lin Wuzhi, a Shanghai-based “bedroom” animator and cartoon designer. Wuzhi’s latest work was uploaded to Tudou just a few days ago and already has nearly a million views.

Watch closely and you’ll notice quite a few pop culture references, some unique to China (e.g. grass mud horse, green dam girl, etc. – even a dancing panda-ized version of Michael Jackson makes an appearance)……

I am so excited and honored to announce that I have formally joined NeochaEDGE as a contributor since later August.

Being a member of NeochaEDGE, I plan to contribute my unique views on Chinese youth and creatives. My focus is on Chinese online creative communities; Chinese creatives’ work / presence / lifestyle / innovation / revolution in the digital spaces; and how brands connect and engage with Chinese creatives, esp. through social media and any other digital channel……

Flash mob is not a very new social phenomenon in China, especially in big cities like Shanghai. The city’s largest flash mob group was established on September 18th 2006 on Douban. The recent increasing awareness of flash mob is due to a frozen flash mob in Raffles City on July 31st. A video of record was uploaded to Tudou on August 2nd, then it was widely spread out on the Internet. Till now, the video has been watched over 260,000 times.

This amazing action is wholly digitally organized……

Super Baozi (包强), is a cool animation image created by a young grassroot designer Sun Haipeng. Sun made two well-done 3D videos of Super Baozi. They are really creative, funny, and awesome.

Within 2 weeks, the first video has been watched 577,000 times and second one has been viewed 145,000 times in total. Moreover, Sun’s blog was featured on the index page of Netease Blog Portal on 4th August.

Check it out……

Xiaonei, the leading social networking site popular among college students in China, announces to rebrand to Renren on 4th August so as to target the mass market.

Chen Yizhou, CEO of Xiaonei’s parent company Oak Pacific Interactive, declares the reason and plan in a public PR letter to Xiaonei’s users……

As we all known, Jia Junpeng (贾君鹏) is an popular Internet phenomenon in China in terms of a catchphrase “Jia Junpeng, your mother is calling you home for dinner”.

Today, mass Internet portals report that Huang Lianghua (黄亮华), 27-years-old CEO of the Beijing-based KPMEDIA, has revealed that it is the agency behind this matter and he calls himself as “Jia Junpeng’s father”……