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Articles tagged with: Chinese Youth

The Rivalry Between Chinese After-90s and After-80s on The Internet
Tuesday, 7 Jul, 2009 – 2:47 | View Comments
The Rivalry Between Chinese After-90s and After-80s on The Internet

Recently, a video spot called “The Thing that After-80s Don’t Understand (80后看不懂的东东)”, made by an after-90s girl named Liliya, has caught huge attention and generated massive buzz. It has been watched about 1,932,ooo times on Tudou and received over 24,4oo replies by the end of July 6th.

In the video, the affected girl abuses after-80s rudely and compliments some of after-90s’ lifestyle, such as spendthrift. After one week, she posted another spot to response to the online comments. In the video, she still doesn’t show her face and speak affectedly.

If you have a little bit knowledge about the Chinese after-90s’ alternative culture and the anti-alternative phenomenon on Internet, you won’t be surprise that how controversial such video is. Thus, some after-80s fight back via creating drastic video as well, which move forward the controversy……

May Be A Cadillac Viral?
Wednesday, 1 Jul, 2009 – 12:18 | View Comments
May Be A Cadillac Viral?

After 20 days waiting, Chinese students are available to check their results of the University/College Entrance Examination now. As a momentous national event, any related topic can always generate significant buzz online.

Recently, a so-called Suzhou examinee’s essay writing has caught a lot of attentions. Her essay is very unusual and funny. Netizens discuss it hotly since such content is totally overturning but very creative and awesome (although it absolutely doesn’t meet the exam requirement).

I do like such innovated content and admire the author. However, just as some other netizens, I doubt whether it is a real essay writing created by a examinee. As a social media practitioner, I think it may be a viral by Cadillac……

McDonald’s Persuades Consumers Meet Up Offline, while KFC Makes Consumers Spend More Time Online
Wednesday, 24 Jun, 2009 – 23:38 | View Comments
McDonald’s Persuades Consumers Meet Up Offline, while KFC Makes Consumers Spend More Time Online

McDonald’s is currently running its summer campaign called “见面吧 | Let’s Meet Up” on Xiaonei. The campaign is aim to persuade consumers invite their best friends to meet-up offline in McDonald’s restaurants during this summer holiday. McDonald’s provides various discounts, coupons, and cash to campaign participators as the direct incentive.

At the same time, KFC launched an application called “吸乐无穷| Drink Joyfully” on Kaixin001 for the summer holiday promotion. The meat of the app is actually similar as the massive popular app “House & Garden”. Within this app, users can interact with their friends through “suck” each others’ virtual KFC drinks…….

Nonopanda Plays in a Mix of After-80s’ Favourite Cartoons | Episode II
Saturday, 20 Jun, 2009 – 1:06 | View Comments
Nonopanda Plays in a Mix of After-80s’ Favourite Cartoons | Episode II

Nonopanda is a new net cartoon which similar as the popular Tuzki. I shared the video Nonopanda’s Mix of After-80s’ Favourite Cartoons | Episode I three months ago. Recently, the Episode II has released. It’s also very interesting and well-received by after-80s netizens.

Are you after-80s? Do you still remember these cartoons? Watch it and enjoy it with reminiscence of our childhood……

Coca-Cola Leverages Online Gaming to Build Coke Zero in China
Thursday, 18 Jun, 2009 – 12:37 | View Comments
Coca-Cola Leverages Online Gaming to Build Coke Zero in China

With the stop of The9’s licensed operation of World of Warcraft in mainland China since June 7 2009 (Netease still need few more time to catch up and smoothly re-launch WOW), Shanda’s Aion: The Tower of Eternity has the potential to become a new massive popular MMORPG in China.

Coca-Cola decides to leverage such opportunity. Yesterday, Coca-Cola, together with Shanda, held a press conference to announce that they will cooperate with each other to fully engage with Chinese youth, esp those online gamers, in next 12 months……

LensCrafters’ Viral Video: the Classical Eyes Exercise in After-70/80s’ Childhood
Wednesday, 17 Jun, 2009 – 14:41 | View Comments
LensCrafters’ Viral Video: the Classical Eyes Exercise in After-70/80s’ Childhood

LensCrafters, a retail brand under the eyewear global leader Luxottica Group, spread out a viral video for its latest eyecare campaign.

The video is well-received so far since the content is very classical. The music and exercise in the viral video is called “Eyes Exercise”. In our childhood, from primary school to high school (in the nine-year compulsory education), we do this twice a day in the school……

I Want Nobody Nobody But You
Tuesday, 16 Jun, 2009 – 23:26 | View Comments
I Want Nobody Nobody But You

The Wonder Girls (Korean: 원더걸스) are a South Korean girl group. “Nobody” is a Wonder Girls song released as a digital single on September 22, 2008, the song became popular within hours, becoming a top search term and ranking #1 on digital music sites in Korea.

If you watch the MV, you’ll find that the melody is beautiful, moreover, the dance is wonderful and sexy. Over time, young people (esp. university students) have started imitating the “Noboby” Dance one after another. Now it is super popular in China on Internet now……

Ford New Viral Video – Remote Control Car Running Across Bottles to Make Music
Monday, 15 Jun, 2009 – 0:13 | View Comments
Ford New Viral Video – Remote Control Car Running Across Bottles to Make Music

I came across a new viral video by Ford tonight. In the video, some young people let a remote-control car run across bottles to make music, the theme song of the popular video game Super Mario Bros. The originality is probably copied from a video clip of a foreign guy who makes music by rollerblading across bottles.

At beginning, actually I didn’t aware that this is a viral video. Nevertheless, at the end of the video, it highlights a URL – www.excitechina.com.cn. Driven by curiosity, I entered this URL and then it forwarded to www.ford.com.cn, the Chinese official website of Ford China……