EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.

In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….

With the stop of The9’s licensed operation of World of Warcraft in mainland China since June 7 2009 (Netease still need few more time to catch up and smoothly re-launch WOW), Shanda’s Aion: The Tower of Eternity has the potential to become a new massive popular MMORPG in China.

Coca-Cola decides to leverage such opportunity. Yesterday, Coca-Cola, together with Shanda, held a press conference to announce that they will cooperate with each other to fully engage with Chinese youth, esp those online gamers, in next 12 months……