Digital Brand Index

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Tuesday, 27 Oct, 2009 – 2:11 | Comments

On 22 October 2009, Edelman APAC launched the first ever quarterly Digital Brand Index (DBI) derived from Brandtology data. The DBI is the first research project to compare online conversation and digital engagement across eight markets (China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Singapore, and Australia) in Asia Pacific. The study is based on 800,000 online mentions of 233 major technology brands, contained within 4,348 influential channels monitored between July and September 2009……

Agency Practice »

ExpoSay I: Tickets Are The Focus of Expo Buzz

On 4th February 2o1o, CIC and Ogilvy Public Relations Worldwide launched a monthly report on Chinese-language social media buzz related to Shanghai World Expo 2010.

The report, ExpoSay, tracked 128,854 Expo-related comments taken from 13,994 blogs, bulletin boards, news and social networking sites sites in the Chinese Internet space during December 2009……

Brand Case »

EYES ON ME: Monthly Highlight of China Viral Video (Dec 2009)

EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.

In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….

Netizen Culture »

Consumers Laugh At China Unicom’s “Castrated” iPhone

On 30th October, along with a high-profile event in Beijing and 30 ceremonies in major cities, China Unicom started selling iPhones equipped for 3G service officially at 2,000 stores nationwide.

Without a key feature of WiFi connectivity and at higher prices than widely available black market models, China Unicom’s iPhones are absolutely not able to satisfy Chinese consumers. As a result, it is ridiculed as a “Castrated iPhone”. I came across this cartoon last night. It is a classic visualization of such satire……

Twitter Updates

RT @jowyang : Marketers: Confused about Social CRM? www.marketingprofs.com has our report on 18 use cases featured. 2010/03/08
@guanmu 期待你的Nike+测评... 2010/03/08
Tecent is going to re-launch its microblogging service (t.qq.com) at the end of this month. Taobao.com will be an end soon...... 2010/03/08
@CityDeli_SH any special promotion/discount through twitter? 2010/03/04
The Hongkong Disneyland is pretty small, but I did have a great time there last weekend. Wondering how big will the Shanghai Disneyland be. 2010/03/04
http://toyotaconversations.com Can tweets save Toyota? 2010/03/03
I like the new @NeochaEDGE Newsletter, very cool, well designed and rich content. 2010/03/03
RT @NiuB: RT @mranti: Big pictures of Artists protest on Chang'an Ave this p.m. 艾未未等艺术家长安街游行大照片（墙内）。RT @lnzhaotian: http://is.gd/8V79S 2010/02/22
back office from the Lunar New Year holiday, few people at office today, which makes me feel a bit cold~ 2010/02/20
@zafka 2月27日南山有活动～～～ NIKE6.0赞助的Night Rail 2010/02/13
上海下雨夹雪了~~~ 2010/02/13
错过春晚小虎队再聚首的可以戳这里：http://www.tudou.com/programs/view/vhyc3-MIh2g/ 2010/02/13
搜狐视频... 搜狗... 植入的厉害了 2010/02/13
Happy Lunar New Year!!! 2010/02/13
RT @Razorfish The Razorfish 5: Five Technologies That Will Change Your Business - Get it now! http://bit.ly/aS390b #RZR5 2010/02/10
@guanmu 苹果的人不支持iPhone，支持Nexus，会被上头说吗？呵呵 2010/02/05
@OgilvyPR & @CICdata launched a monthly report on Chinese social media buzz related to Expo2010: http://tinyurl.com/ygbc3eg 2010/02/05
@slideshare is down now :( 2010/02/04
The Economist’s Special Report on Social Networking: http://tinyurl.com/yetgyjp (nothing new to social media guru, but still worth reading) 2010/02/04
t.163.com 连域名都这么没新意 2010/02/03