On March 28, 2009 hundreds of millions of people from 88 countries used their light switch to cast their Vote for Earth. This year Earth Hour will continue to be a global call to action to every individual, every business and every community.

It is a call to stand up, to take responsibility, to make a stand against climate change, to get involved and lead the way towards a sustainable future. Iconic buildings and landmarks from Scandinavia to Europe to Asia to the Americas will stand in darkness at 8.30pm on Saturday March 27, 2010……

Following in the emerging trend, large international companies are now becoming active participants in social media like their consumers. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs……

The Economist recently issued a special report on social networking. The report, A World of Connections, provides a clear and high-level overview of the development/status of social networking sites and how they impact brand advertising, corporate internal communication, small business, talent search & recruitment, and privacy……

Recently, Forsman & Bodenfors made a creative social media campaign for IKEA to promote the opening of the new IKEA store in Malmö.

The campaign started with creating a profile page of the store’s manager, Gordon Gustavsson. Then Gordon uploaded 12 pictures of store’s showrooms to his photo album. Within a two-weeks period, the person who tagged their names on a product first can won the item. Through the campaign, people gladly added their name to an “interactive IKEA catalogue” and spread to all of their friends via FB profile page, newsfeed, links, etc……

Johnson & Johnson is attempting to create a solar eclipse online to promote its Neutrogena Ultra Sheer sun block product across the region. This DDB Singapore-developed project, SunStopper, will claim the century’s longest and most dramatic total solar eclipse on the morning of July 22 in China, India and Japan.

However, 75% social media assets in this campaign are turned off in China due to the the Chinese Internet Censorship, while China is the major region to witness this phenomenon and the main target of this campaign……