On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……

April 21 was declared a National Day of Mourning for the victims of the 4.14 Earthquake in Yushu, Qinghai Province. Public entertainment activities have been suspended, flags fly at half-staff, and newspapers have gone gray. The front pages of major online websites have switched to mostly black-and-white as well……

Two months after announcing to leave China due to Chinese government’s censorship policy and amount of highly sophisticated hack attacks from mainland to Gmail accounts, Google said earlier today that it stopped censoring its Chinese search services and redirected Chinese users to Google.com.hk ……

This morning, it came a HUGE news for everyone who involves in the China Internet industry. Google announced in its official blog that it was going to say NO to China government’s censorship policy due to amount of highly sophisticated hack attach to Gmail accounts.“We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China,” said Google…….

On 22 October 2009, Edelman APAC launched the first ever quarterly Digital Brand Index (DBI) derived from Brandtology data. The DBI is the first research project to compare online conversation and digital engagement across eight markets (China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Singapore, and Australia) in Asia Pacific. The study is based on 800,000 online mentions of 233 major technology brands, contained within 4,348 influential channels monitored between July and September 2009……